Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
moravianhawk says
My memory of Glasnost from that time (I lived in communist country) brought relief to me, since we can openly talk about items, persons, or events that we did not like, and had government backing behind us. You would not end up in prison for sure. Commies hated freedom of speech, even to exchange ideas that Glasnost brought to that time. For example, we were unable to criticize factory canteen or our medical staff, even there was no way you can put a simple complain. The commies did not expect you to say anything. Glasnost gave an option to exercise your rights to speech to things that even were not related to politics or ask for more personal freedom. Since we find our self with more freedom, we could often utilize it against certain individuals put in the position in the name of communist monopoly. When news of disaster like a Chernobyl spreads out, it was from my personal point of view, that end of communist control over the speech and press. Government had to suddenly acknowledge problem within the system, and soon the problems became visible in every imaginable communist life.