Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Anonymous says
Thanks a lot for posting this article, I had to finish my history homework about Gorbachev before the exam and this post has helped me a lot for completing it!
the italian idol says
pro soviet people still consider gorbachev as a cia planted spy. he took over the helms of the soviet regime with a promise to bring back its glory but ended up presiding over its demise. even glasnost or openness to the west was presented by him as a modern approach which the ussr needed to take to keep pace with western progress. instead, it became part of a piecemeal step by step disintegration of ussr. that the soviet military or kgb did not topple him is a real mystery or even maybe, the disintegration of ussr made them aware of the vast riches and opportunities that would be theirs for the taking if they played their cards right. for example the possibility of suddenly becoming president of an independent former soviet republic or gaining control over vast soviet military and other resources may have proved very tantalizing.
needless to say, the west and pro-west russians viewed him as a hero.