Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
chickadee34 says
The only one I'm familiar with is, “Hypocrisy in anything whatsoever may deceive the cleverest and most penetrating man, but the least wide-awake of children recognizes it, and is revolted by it, however ingeniously it may be disguised.” (Tolstoy)
Jo W says
“We lost because we told ourselves we lost” – Leo Nikolaevich Tolstoy
“All, everything that I understand, I understand only because I love.” – Leo Nikolaevich Tolstoy
“The only thing that we know is that we know nothing and that is the highest flight of human wisdom.” – Leo Nikolaevich Tolstoy
“Truth, like gold, is to be obtained not by its growth, but by washing away from it all that is not gold.” – Leo Nikolaevich Tolstoy
“The vocation of every man and woman is to serve other people.” – Leo Nikolaevich Tolstoy
“I have discovered nothing new, I have only perceived what I already knew.” – Leo Nikolaevich Tolstoy
“Conceit is incompatible with understanding” – Leo Nikolaevich Tolstoy
“A writer is dear and necessary for us only in the measure of which he reveals to us the inner workings of his very soul.” – Leo Nikolaevich Tolstoy
“Woman, you see, is an object of such a kind that study it as much as you will, it is always quite new.” – Leo Nikolaevich Tolstoy